Instarmac Group plc. is looking for a Digital Marketing Coordinator in Tamworth, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and manage digital marketing campaigns.
• Supervise social media strategy across all product brands.
• Direct and maintain the Instarmac websites.
• Operate alongside the marketing communications coordinator to generate and optimize content for the website and social networking accounts such as Linked In, Twitter and Facebook.
• Lead and maintain industry forums and brand blogs and work alongside the marketing communications coordinator to ensure content is relevant and engaging.
• Oversee external forums and respond to customer queries and feedback promoting a positive brand message.
• Produce regular internal reports including website analytics and track traffic flow.
• Perform to reduce the website bounce rate and increase dwell time.
• Continually serve on Search Engine Optimisation of the websites and provide the marketing coordinators with a target and keywords for advertising and PR content.
• Correct any errors or bugs in online content.
• Design online banner adverts and oversee pay per click (PPC) ad management.
• Act alongside the marketing communications coordinator and marketing coordinators to generate copy for email marketing campaigns and manage A/B testing.
• Recognize new trends in digital marketing, evaluate new emerging platforms and technologies and ensure the brand is at the forefront of industry developments, particularly in mobile marketing.
• Run alongside the head of sales and IT manager to monitor and improve e-commerce trading.
• Maintain the marketing manager with budget planning and tracking.

Job Requirements:

• Bachelor’s degree in marketing, CIM or similar qualification.
• Effective experience working in digital marketing and considered a specialist in their field.
• Solid commercial digital marketing background ideally within a B2B environment.
• Deep working knowledge of SEO.
• Expert knowledge of Google Analytics and Google AdWords.
• Extremely inquisitive about digital marketing with good exposure to the latest innovations.
• Strong communication skills, confident around senior management and directors.
• Analytical, data-led approach.

About Instarmac Group plc. :

Instarmac Group plc. is a multi award-winning market leading company, a specialist in the manufacture and distribution of cement and bitumen based products to the world market for over 40 years.