London & Partners is looking for a Digital Marketing Executive in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Cooperate with colleagues in London and China offices to deliver the China marketing strategy for our business and consumer audiences, including content production for all channels including print.
• Aid with marketing research projects and using a variety of data sources to build audience profiles.
• Draft and manage content for websites.
• Recognize and implement keyword campaigns for SEO and PPC activities to drive more prospective Chinese students to the website.
• Operate with colleagues in London and China to co-ordinate, collate and create unique and engaging content aimed at prospective Chinese students for the website and social media channels.
• General support to ensure the smooth running of a website.
• Maintain the L&P marketing strategy team and deliver regular reports on website performance and identify opportunities for improvement.

Job Requirements:

• Effective experience in managing digital channels particularly delivering Chinese social media plans.
• Proficient experience using channel management and analytics tools.
• Familiarity with SEO and the setting up and optimizing paid media on Baidu.
• Native Mandarin speaker.
• Solid written Chinese and the ability to write and translate engaging and inspiring copy.
• Strong written and spoken English.
• Creative thinker with the ability to come up with engaging ideas and concepts to help meet targets and objectives.
• The ability to use audience data to inform all activity and achieve goals.
• Ability to lead engaging social media campaigns fully integrated with all digital channels.

About London & Partners: 

London & Partners exist to support the Mayor’s priorities by promoting London internationally as a leading world city in which to invest, work, study and visit.