Olivia Burton is looking for a Digital Marketing Executive in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities :

• Lead the end-to-end delivery of each scheduled email, from content creation, to build, test and send.
• Report on results of email send and provide data-driven recommendations for future sends.
• Assure the customer database is correctly segmented for targeted marketing activities.
• Design a testing schedule to constantly optimize open, click and conversation rates to guarantee the most efficient approach for Olivia Burton and our customers.
• Improve with the e-commerce team, a trigger email programme such as Birthday, Basket abandonment and welcome emails.
• Head relationship with paid media agency, ensuring that what they present fits in line with the Olivia Burton brand and our targets.
• Supervise existing campaigns and making recommendations on how to optimize them.
• Oversee ROI and KPIs of digital media.
• Cooperate with the wider marketing team to drive local digital marketing activity as required.
• Monitor large budget over multiple countries and local marketing teams.
• Operate with the agency to test new social and display formats.
• Ensure that the agency has the assets they need to create the campaigns in a timely manner, in line with our global marketing calendar.
• Study and engage an affiliate marketing partner and agency to help support the growth of the Olivia Burton website.
• Research and source new affiliate opportunities and partners.
• Direct the day to day needs of the programme, ensuring that content and approved affiliates align with the Olivia Burton brand.
• Examine campaign activity to ensure affiliates deliver the best ROI.
• Control the affiliate budget including commission and spend.
• Collude with the creative team to create affiliate marketing material.
• Maintain ad-hoc projects and administrative tasks as required.
• Run the process of invoices and ensuring the budget is kept up to date.
• Keep up to date with the latest technology and best practices.

Job Requirements:

• Minimum 2 years experience in a similar role ideally fashion or accessories.
• Effective experience with Facebook Ad Manager, Exact Target, and enterprise level CRM systems.
• Solid communicator across all levels.
• Analytical and organized whilst able to multi-task across various activities.
• Proactive self-starter with the ability to use own initiative.
• Flexible attitude and positive approach to change.
• Great brand awareness and good knowledge of the high street and trends.
• Sound work ethic and the ability to cope with a heavy and changeable workload and tight deadlines.
• Outstanding commercial eye and meticulous attention to detail.
• Ability to build and maintain relationships.

About Olivia Burton :

Olivia Burton is an exciting fashion and lifestyle business which was set up six years ago. The company was founded by two entrepreneur’s Jemma and Lesa who met when studying at the London College of Fashion.