Yolk Recruitment Ltd is looking for a Digital Marketing Executive in Wales, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Increase awareness of the brand and generating conversions by driving high-quality traffic to the website.
• Direct a search marketing strategy which incorporates both organic and paid search.
• Support PPC accounts to build campaigns, manage budgets, write ads and A/B test to find what’s working and what’s not.
• Confidently collect, analyze and interpret key industry trends and competitor behavior to help define and craft new online content updates.
• Cooperate with the senior marketing manager and content team on website optimization and landing page implementation.
• Operate extensive competitor and market analysis to identify trends and optimizing marketing campaigns based on data insight.
• Continually perform on SEO and SEM to improve the effectiveness and visibility of the company website.
• Head the website development, through regular communications with the content team, to improve user experience and conversion rate optimization.

Job Requirements:

• At least 2 years of experience in creating and managing digital marketing campaigns.
• Effective SEO/SEM management experience (desirable).
• Familiarity with driving PPC performance, including content marketing, display advertising and retargeting with proven business results.
• Solid knowledge and experience of using Google AdWords and Google Analytics.
• Proven understanding of HTML and CSS (desirable).
• Strong numerical and analytical skills to provide actionable insights and recommendations on improving ROI.

About Yolk Recruitment Ltd:

Yolk Recruitment Ltd is a UK centric, award-winning recruitment business operating a people focused agency from its HQ in the heart of Cardiff.