Brown + Hudson is looking for a Digital Marketing Executive in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Improve and manage digital marketing campaigns.
- Promote and execute a social media strategy to support the overall marketing strategy.
- Perform a retargeting, PPC and paid social advertising strategy.
- Edit a film and post video content to online sites e.g. YouTube.
- Execute email marketing campaigns.
- Control and maintain brownandhudson.com.
- Enhance content for brownandhudson.com and social media accounts such as Facebook, Instagram, Twitter and LinkedIn.
- Follow and analyze website traffic flow and provide regular internal reports attain key performance indicators such as reducing the website bounce rate, increasing dwell time and/or improving conversion.
- Continually serve on the Search Engine Optimization of brownandhudson.com.
- Repair any errors or bugs in online content.
- Plan and lead webinars.
- Recognize new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
Job Requirements:
- Bachelor’s degree and/or certificates e.g. digital marketing from the Chartered Institute of Marketing.
- Minimum 2 years of digital marketing or general marketing experience.
- Deep understanding of the marketing requirements of a niche luxury brand.
- Effective experience in running multi-channel content marketing campaigns.
- Demonstrated knowledge and understanding of SEO, PPC, CMS (Expression Engine or other), Google Analytics and best practice.
- Familiarity with Word, Excel, PowerPoint, Adobe InDesign, Photoshop and Premiere Pro or similar video editing software.
- A positive attitude, enthusiasm and sense of humor.
- Strong attention to detail and big-picture thinking.
- Solid editing and writing skills and the ability to edit content for various digital platforms.
- Outstanding written English
- Good passion for travel, and traveling differently.
- Ability to multi-task and prioritize accordingly.
About Brown + Hudson:
Brown + Hudson is a new breed of the travel company. It creates truly bespoke journeys for well-traveled discerning individuals, who expect something more than luxury and beyond extraordinary.