Philip Kingsley is looking for a Digital Marketing Executive in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Responsible for the customer-facing elements of the Philip Kingsley UK and US websites, including banner placements, optimizing customer navigation through taxonomy and search, on-site promotions and PDP information.
• Lead a third-party digital agency who oversees PPC search and paid social activity.
• Assure the company sees strong ROI and is effectively driving awareness of the brand and converting interest into sales.
• Ensure the site is fully SEO-optimised to achieve #1 organic ranking for key search terms that are relevant to the brand.
• Accountable for the company’s CRM implementation, including optimizing our transactional emails as well as our regular marketing email send outs.
• Control and optimize our loyalty scheme, ensuring maximum participation from returning customers and recruiting new customers into the scheme.
• Secure the scheme is competitive within the market and make business cases for changes as appropriate.
• Drive, monitor and optimize an affiliate scheme on a site that generates new names and revenue for the brand.
• Run genuine ratings and reviews on-site.
• Plan and implement the promotional plan for the Philip Kingsley websites, ensuring relevancy to the customer.
• Guarantee our US Distributors have sufficient stocks to meet a demand for all planned activity.
• Reach significant YoY revenue targets through a combination of the above activities.
• Manage new names on the Philip Kingsley websites and converting to sales.
• Design and implement Clinic customer-facing documents that are consistent with the look and feel of the Philip Kingsley websites.
• Prepare the compositions, look and feel of all business-wide GWPs, from the selection of products to include, to the sourcing of any materials (ie. boxes and bags) needed to present the GWP to the customer.
• Bring new customers to the sites and brand, then converting into sales.

Job Requirements:

• Bachelor’s degree or higher.
• Minimum 2 years e-commerce experience (luxury beauty retail experience preferable).
• Effective internal and external stakeholder management experience eg. third-party digital agency.
• Proficient systems experience on Magento (preferably V2), DotMailer and Google Analytics.
• Solid SEO-optimisation experience and keyword knowledge.
• Outstanding writing and proofreading skills.
• Strong organizational skills, ability to multi-task and attention to detail.
• Ability to exercise good judgment on tailoring content to reach target audiences.

About Philip Kingsley:

Philip Kingsley is the world’s leading trichologist (hair and scalp specialist), with clinics in London and New York. His 55 years of trichological heritage and belief that ‘healthy hair is beautiful hair’ have secured him an international reputation for excellence.