Suzie’s Good Fats is looking for a Digital Marketing Manager in Ontario, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design and execute all paid, earned and owned digital marketing for North America, including social, SEO/SEM, database marketing, and email marketing to drive e-commerce results and increase awareness to build our consumer tribe.
• Responsible for key metrics: ROAS, CPA, CPC & ROI.
• Cooperate cross-functionally to leverage key influencer collaborations to increase brand salience and reach.
• Operate closely to contribute to building the digital priorities and strategies into the overall brand plan.
• Plan, build and manage our annual digital calendar and monthly content calendars and creative content.
• Guage and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Recognize trends and insights, and responsively optimize spend and performance based on the insights.
• Draft, execute, and measure test & learns and conversion tests.
• Collude with internal teams to create landing pages and optimize user experience.
• Use the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Work closely with agencies and other vendor partners, although we’re a start-up and rely on doing nearly all execution ourselves.
• Estimate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Be part of the Tribe.

Job Requirements:

• Bachelor’s degree or master’s degree in marketing or a related field.
• Effective working experience in digital marketing.
• Deep knowledge of building e-commerce and brand awareness results with strong ROAS through social media, SEO/SEM, database marketing and email marketing.
• Familiarity with building collaborative partnerships with influencers.
• Proven track record in optimizing landing pages and user funnels.
• Proficient experience with A/B and multivariate experiments.
• Extremely creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Strong knowledge of website analytics tools.
• Expert working knowledge of ad serving tools.
• Solid analytical skills and data-driven thinking.

About Suzie’s Good Fats:

Suzie’s good fats bars are in hyper-growth in Canada. Its bars are selling fast in fact, in many stores, it is the #1 and #2 selling bars. Its revenues year 1 are far outpacing budget and it will be in over 2000 store-doors in two months. It is innovating with two more flavors (plant-based/vegan) and also launching products outside of bars.