Canadian Bearings is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Develop, implement, track and optimize digital marketing campaigns across multiple digital channels.
• Collaborate with marketing and cross-functional team members to design, write and build new digital campaigns, on time and within budget.
• Partner closely with peers in field sales teams to ensure campaign and creative alignment.
• Research, develop and implement new paid acquisition channels and strategies.
• Optimize spend and efficiently manage the budget to drive growth while staying within set expectations.
• Test and improve existing campaigns to increase scale across a variety of channels.
• Experiment with a variety of organic and paid acquisition channels (content creation, content curation, pay per click campaigns and event management).
• Manage the measurement and tracking of all campaigns with defined goals, tracking events and conversion triggers.
• Analyze channel performance data and deliver key reporting and insights to inform future go-forward strategy.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Stay current and familiar with industry trends and best practices, with an understanding of how they can be applied to digital campaigns.

Job Requirements:

• Bachelor’s degree in marketing, digital, graphics, computer science or communications.
• Minimum 2 years of experience in digital, technology or B2B marketing experience.
• Effective understanding of setting up and optimizing (Google AdWords) campaigns.
• Extensive experience with website analytics tools such as (Google Analytics and Google Trends).
• Proficient knowledge of (Salesforce) platforms including (list pulling, list uploading and list management) related to campaign management.
• Strong working skills of using (MS Excel).
• Basic working knowledge of (HTML and CSS).
• Solid project and time management skills.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects to meet deadlines successfully.

About Canadian Bearings:

Canadian Bearings is a bearing and power transmission distribution company based and operating in Canada helping customers lower their total cost of ownership of indirect material across the entire supply channel.