P.L. Light Systems is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Perform and present original content for all P.L. Light’s digital platforms (social media, blogs, email marketing campaigns, info-graphics and project features) to reinforce the company’s key messages and business objectives.
• Work with social data/metrics, insight and best practices to implement strategies to optimize the use of social media channels.
• Act as community manager for social platforms and engage in meaningful and appropriate two-way conversation with target audiences.
• Optimize SEO-friendly content for both web and mobile platforms.
• Build, organize, maintain and update website content.
• Manage blog calendar and content.

Job Requirements:

• Bachelor’s degree in marketing, communications or any related field.
• Minimum 2 years of experience in a relevant marketing role with digital content editorial experience.
• Expert knowledge of the creation of content for (social media posts, blogs, website content and email campaigns).
• Extensive experience in managing social media platforms accounts on (Facebook, LinkedIn, Twitter, Instagram, Google+ and YouTube).
• Advanced understanding of using (Google Ad Words, Facebook Business Manager, Google Tag Manager and LinkedIn Campaign Manager).
• Proficient experience in using various analytics and reporting tools such as (Google Analytics, HubSpot and Webmaster tools).
• Intermediate knowledge of using Adobe Creative Suite (Photoshop, Illustrator and InDesign) for graphics creation.
• Strong organizational and interpersonal skills.
• Ability to manage multi-projects to meet deadlines successfully.
• Excellent written and verbal communication skills.

About P.L. Light Systems:

P.L. Light Systems is a leading manufacturer of horticultural lighting systems offering a complete range of innovative horticultural lighting products across a variety of technologies.