Manitobah Mukluks is looking for a Digital Marketing Specialist in Gatineau, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Share marketing campaigns in-line with product release calendar.
• Cooperate with VP marketing to ensure maximization and efficient use of marketing budgets, content creation, ROI and scalability.
• Draft cross-platform campaigns that align seasonally and with brand messaging.
• Set and adapt campaigns for project relevance, manage execution of seasonal and brand campaigns across all digital and physical platforms.
• Make reporting metrics and analyze monthly PR and social media ROI.
• Support in developing lead generation and sales tools focused on direct ROI.
• Examine and manage customer response activity across platforms.
• Get an understanding of the brand with an aim to help guide and develop future content, creative, social impact and profit opportunities.
• Aid with adapting and creating content on an as-needed basis.
• Direct the internal communications to keep the team up-to-date with key marketing activities and results.

Job Requirements:

• Bachelor’s degree or diploma.
• At least 1 year of digital marketing experience.
• Proficient knowledge of global business and brand-building acumen.
• Effective experience in dealing with digital asset management, social media and Google Analytics.
• Excellent understanding of using (Adobe Suite).
• Ability to think analytically, strategically and be a key force in driving brand awareness.
• Strong verbal and copy-writing skills.
• Solid graphic design skills.
• Ability to work independently or as a team player.

About Manitobah Mukluks:

Manitobah Mukluks is an Indigenous-owned Canadian company that produces authentic mukluks, moccasins and accessories. Manitobah Mukluks was founded with a vision to build a vibrant, global brand that makes an impact in the Indigenous community.