Testforce Systems is looking for a Digital Marketing Specialist in Ontario, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Support various platforms to build Testforce brand awareness and develop deeper resonance with existing clients.
• Improve and execute digital strategies and marketing campaigns such as email, SEO, SEM, display, social and cross-media advertising that incorporate strong analytical measurement capabilities.
• estimate website and campaign analytics to asses KPIs, identify end-user patterns and make recommendations to continually improve the website and campaign effectiveness.
• Manage supplier relationship to collaborate and coordinate with supplier marketing efforts.
• Build and design graphics for the above programs.
• Perform surveys and market research to identify interests and concerns of key stakeholders.
• Cooperate with marketing manager to assess, develop and implement communication and promotion strategies.
• Provide monthly marketing reports and brief supervisor on status of marketing activities.
• Participate in the creation of targeted national media campaigns and promotions.
• Aid in the preparation and organization of seminars, workshops, trade shows and other events involving Testforce Systems.

Job Requirements:

• Bachelor’s degree or college diploma in marketing or communications (preference given to those with specializations in web development, digital marketing, public relations, e-commerce or related discipline).
• Minimum 2 years of experience in a related field.
• Effective knowledge of HTML, website content management systems (Magento), search engine optimization and shopping engines.
• Proficient experience in customer relationship management (CRM) programs and social media tools including (Twitter, LinkedIn and Facebook).
• Deep experience with marketing automation platforms such as (Inbox25, Net-Results, Pardot and HubSpot).

About Testforce Systems:

Testforce is a visionary test and measurement company founded in Canada in 1991. Testforce customers have access to an ever-increasing list of the premier and emerging suppliers across a broad range of test and measurement equipment categories.