Modern Dog Magazine is looking for a Digital Marketing Specialist in Vancouver, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design the strategies to drive online traffic to the company websites.
• Follow conversion rates and making improvements to the website.
• Improve and manage digital marketing campaigns.
• Use a range of techniques including paid search, SEO and PPC.
• Supervise the social media strategy for the company.
• Control online brand and product campaigns to raise brand awareness.
• Lead the redesign of the company website.
• Develop the usability, design, content (with the support of the editorial team) and conversion of the company website.
• Accountable for planning and budgetary control of all digital marketing.
• Estimate customer research, market conditions and competitor data.
• Analyze new technologies and keep the company at the forefront of developments in digital marketing.
• Maintain the companies email campaigns and communicating company brands through email marketing.
• Review of current email marketing campaigns and making recommendations for improvement.
• Head trigger email campaigns throughout the customer lifecycle to maximize sales.
• Communicate to the president on sales revenues generated through email marketing campaigns.
• Assure all email campaigns comply with current email best practice in the industry.
• Operate with editorial and sales teams to launch products.
• Promote affiliate marketing programs.
• Build and maintain an online business plan.
• Stay current knowledge of online trends.
• Renew website for new mobile or computer systems to appeal to current and future customers.
• Produce analytic reports of online sales.
• Build a range of automated marketing campaigns based on various criteria.
• Edit existing marketing campaigns across the business and automating where appropriate.
• Present a steady stream of qualified leads for the organization.
• Execute lead scoring practices to enable higher conversions of quality leads.
• Perform a marketing automation platform for the business.
• Cooperate with other departments to ensure automated campaigns achieve company goals.
• Collaborate with the editorial team to develop content creation with help and direction of activities for the organization’s websites.
• Plan a content marketing calendar to ensure the regular content on the website throughout the year.
• Draft an entertaining and informative search engine optimized copy.
• Support the online marketing manager with ad-hoc copywriting.
• Devise entertaining and informative video content for the website.
• Serve alongside the social media manager to create content for the different social media channels.
• Refresh all sections of the website including homepage and all other categories.
• Guide the e-commerce team on how to use the website content management system.

Job Requirements:

• Bachelor’s degree, diploma or equivalent experience in digital marketing, graphic design, web design and/or social media.
• At least 2 years experience in a digital marketing role including SEO, SEM, keyword development, targeting, A/B testing, conversion tracking, reporting, optimization, social media management, etc.
• Effective experience in B2C and B2B digital marketing.
• Proficient experience in developing a digital marketing strategy.
• Expert knowledge of Content Management Systems (CMS) open source and/or proprietary, expertise with WordPress.
• Deep understanding of marketing fundamentals (paid, owned, earned, social media, digital and traditional).
• Sound skills and experience with Google Analytics.
• Proven track record in developing event calendars, scheduling content, managing email marketing, spotting patterns and trends, making recommendations, and reporting on results.
• Demonstrated video editing skills and experience with Adobe Premiere Pro are considered an asset.
• Great photography and videography skills are considered an asset.
• Familiarity with jQuery and JavaScript Working experience with WordPress and Drupal consider an asset.
• Solid corporate and online communication skills including content creation, writing and editing.
• A powerful computer, file management and organizational skills.
• Outstanding commitment to deadlines and following through on projects to completion.
• Strong organizational and time-management abilities.
• Demonstrated understanding of numbers with the ability to make data- and research-driven recommendations.
• Independent and self-motivated, proactive thinker with attention to details.

About Modern Dog Magazine:

Meet Modern Dog, a media company delivering the best pet-related content and advertising opportunities across-platform (print, digital, social) to an engaged, global audience and devoted advertisers.