SinaLite is looking for a Digital Marketing Specialist in Ontario, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Support a professional appearance and demeanor that reflects the company’s commitment to quality, continuous improvement and respect for individuals.
• Stay abreast of industry trends and new technologies.
• Assure that housekeeping is maintained and the overall appearance of the shop is pleasing to the customers and provides a healthy and satisfactory work environment for the staff.
• Aid senior management in the establishment and implementation of processes and procedures.
• Design, edit, manage, test and schedule emails and email marketing campaigns for a North American clientele that aligns with our brands.
• Cooperate with a translator to ensure email content is translated into French for emails deployed to a French-speaking audience.
• Plan templates, emails, calls to actions and workflows.
• Examine and ensure emails are mobile-friendly and compatible with web browsers.
• Explain and optimize emails, landing pages based on data from A/B testing.
• Devise and keep up with email marketing calendars to ensure timely delivery of all emails.
• Draft drip campaigns converting leads to the customer.
• Secure emails are in full compliance with CASL, CAN-SPAM and other email regulations.
• Follow important KPIs for campaigns; make changes as needed to campaigns based on results of campaigns
• Develop a qualified database; develop strategies that result in growth in the lead generation, engagement, retention and conversions.
• Determine and create lists to target different customer, lead segments and personas.
• Test the results and provide recommendations to both the marketing team and senior management.
• Execute analytics on email marketing program (including but not limited to open rates, CTR, delivery rate, click rate, etc.
• Analysis and implement customer journeys with email and marketing automation aimed at conversion and customer relationship building.
• Create personalized workflows for various customer segments and groups.
• Guage and optimize workflows in planning, testing, execution and reporting of email campaigns.
• Provide new and creative growth strategies.
• Study new ways and different channels that a company can increase its brand awareness, generate leads and increase conversion.
• Promote and execute marketing campaigns aimed at increasing brand awareness and generating leads and new opportunities.
• Produce input to help support the strategy for evolving the digital channel.
• Support the development of channel initiatives designed to improve sales and marketing effectiveness.
• Associate in and contribute to the company’s weekly marketing growth team meetings.

Job Requirements:

• Bachelor’s degree or related education in marketing or communications.
• Minimum 1- year experience in web marketing and social media strategies.
• Solid knowledge of social media for business and influence marketing tactics.
• Demonstrated understanding of digital marketing.
• Deeply engages in multiple social media platforms.
• Outstanding verbal and written communication skills.
• Sound mathematical skills.
• Strong copywriting and marketing communication skills.
• High ability to deal with team building techniques.
• Ability to lead and work in a team.

About SinaLite :

SinaLite is a wholesale printer offering a full range of high-quality marketing products at exclusive trade prices in North America. It exclusively caters to the needs of trade customers and resellers.