Crown Auto Group is looking for an E-Commerce Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Lead the team in executing the launch of the organization’s e-commerce initiatives, specifically a new user/mobile friendly website while implementing initiatives that facilitate online purchase transactions.
• Collaborate closely with the general managers and VPs to develop new and powerful ideas that build relevance and motivation for our brand in the digital space.
• Track and analyze consumer, product and industry trends, along with competitive landscape as a means of fully understanding all factors influencing the online business.
• Develop and evaluate current brand and business unit marketing plans.
• Lead, manage, mentor and train the marketing team.
• Integrate digital marketing best practices, promotional marketing and CRM to ensure a consistent experience and highly effective online/offline campaigns.
• Project manages all resources including SEO/SEM, email database marketing, social media, display advertising, website design and maintenance, pay-per-click and traditional campaigns.
• Continuously research and identify trends that optimize spend and performance.
• Create, develop and analyze reports and data to assess campaigns against goals in order to make an investment and strategic decisions.

Job Requirements:

• Bachelor’s degree in marketing, communication or a related field.
• Proven track record in managing large marketing budgets.
• Previous experience in launching and maintaining a successful e-commerce site, automotive experience an asset.
• At least 6 years of marketing and project management experience with a strong background in digital marketing.
• Proficient experience in leading and managing (SEO/SEM, marketing database, email and social media campaigns).
• Extensive knowledge of executing and optimizing PPC advertising (Google AdWords and Google Display Network).
• Advanced understanding of website analytics, Google Analytics and other reporting statistics.
• Deep experience in managing and supervising a team of marketing professionals.
• Basic experience with (HTML, CSS and WordPress) considered as an asset.
• Effective strategic thinking and decision-making skills.
• Excellent written and verbal communication skills.

About Crown Auto Group:

Crown Auto Group is a subsidiary of Asbury Automotive Group, proudly serves North and South Carolina and Virginia with 18 dealerships in major locations specialized in new and used cars also they have a large selection of used cars, trucks, SUVs and minivans available at any location along the East Coast.