Machine Mart is looking for an E-Mail Marketing Executive. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Create, deploy and mentor online content using our (CMS and e-commerce systems).
• Build and use landing pages to drive leads and sales of paid acquisition activity.
• Use analytics and other tools to track, analyze and produce regular reports.
• Collaborate with the wider marketing team and business to improve the impact of campaigns, projects and communications.
• Monitor and analyze the campaign performance.
• Implement A/B tests to continuously identify and implement improvements.
• Generate and execute e-mail marketing campaigns that drive revenue, increase leads and customer retention.
• Maintain and nurture the lead set and run lead generator programs to increase the lead base.
• Plan, conceptualize, setup, review and deploy broadcast and email campaigns to have a high level of relevancy and engagement.
• Create email reporting dashboards and custom reports analyzing campaign performance.
• Ensure all links, images, subject lines and list segments are accurate and working properly.

Job Requirements:

• At least 2 years of experience in a similar role.
• Extensive track record of learning the ins and outs of marketing technology and magnifying its impact on marketing outcomes.
• Effective experience with e-mail platforms such as (Pure360, Dotmailer and Mapp).
• Deep working knowledge of (Google Analytics, Adwords and Search Console).
• Expert understanding of (Marketo, Eloqua and Pardot) is required.
• Solid working skills of using MS Office.
• Excellent communication and organizational skills.
• Strong analytical and reporting skills.

About Machine Mart:

Machine Mart Britain’s No.1 specialist tools and equipment superstore where customers can buy garage equipment, power tools, machinery, tool chests and much more.