Kensington Tours is looking for an E-Mail Marketing Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Develop and manage the on-going evolution of responsive email templates and campaigns.
• Create a strategy that minimizes unsubscribes and maximizes openings and click-throughs.
• Cooperate with marketing/creative and business owners to ensure brands are properly positioned and represented through all email communications.
• Identifies and implements remarketing campaigns against different segments of the database personalizes message based on the segment.
• Test, learn and enhance e-mail marketing campaigns to drive business results.
• Create and manage trigger email campaigns throughout the customer lifecycle to maximize leads/sales.
• Analyze current email marketing campaigns and making recommendations for improvement.
• Track and report on email campaigns result delivered, opens, click-throughs leads generated and guides improvements.
• Conduct A/B and multi-variant testing to continually learn and improve campaigns.
• Create reports to executive team and business owners on KPIs including (leads, sales and revenue) generated through email marketing campaigns.
• Monitor industry and competitive intelligence to stay on top of leading-edge email technology and report on trending and untapped opportunities.
• Ensure all email campaigns comply with current email best practice in the industry.

Job Requirements:

• Bachelor’s degree in communication, marketing or digital marketing.
• At least 2 years of experience as an email marketing manager or relevant experience either at a marketing agency or in-house.
• Extensive experience with email marketing best practices, tools and trends.
• Effective understanding of setting up (tracking, reporting and monitoring) KPI’s.
• Advanced knowledge of using (Google Analytics, campaign tracking and attribution methods) tools.
• Deep analytical skills with the ability to segment database for different messages.
• Excellent written and oral communications skills.
• Strong influencing and persuasion skills.
• Ability to manage projects across multiple brands with multiple business unit owners.

About Kensington Tours:

Kensington Tours is an award-winning travel company specializing in customized tours to the world’s most extraordinary destinations.