ProdigyGame is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Build and manage trigger email campaigns throughout the customer lifecycle to maximize engagement.
• Work cross-functionally with product squads to develop campaigns that create strong user retention loops.
• Create customer segments based on behaviors like past email engagement and website interactions.
• Measure results and optimize campaigns through A/B testing in order to improve open rate, deliverability, click rate, opt-out rate, conversion rate, as well as specific business goals around individual campaigns.
• Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email.
• Plan and drive the execution of projects related to marketing automation implementations, enhancements or integrations with CRM or other databases.

Job Requirements:

• Bachelor’s degree in journalism, communication, creative writing or a similar discipline.
• At least 2 years of marketing automation experience in a B2B or B2C environment.
• Proficient experience in using marketing automation platforms (Pardot, Salesforce Marketing Cloud and Marketo) as well as CRM solutions.
• Expert understanding of data (segmentation, database queries and reporting tools).
• Advanced knowledge of email marketing concepts and metrics such as (sender score, deliverability and sender reputation).
• Adequate experience in building responsive (HTML) templates.
• Superior strategic thinking and decision-making skills are a must.
• Ability to work under tight deadlines with short turnarounds in a fast-paced working environment.

About ProdigyGame:

ProdigyGame have over 5 million teachers, parents and students who are using it to make math more engaging and effective educational game possible in order to improve educational standards worldwide.