Osprey Informatics is looking for a Growth Marketing Manager in Alberta, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve strategies and tactics to raise awareness about our company and drive targeted qualified sales leads.
• Extend successful marketing campaigns and own their implementation from idea to execution.
• Examine, measure and optimize a variety of organic and paid acquisition channels, content creation and curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more.
• Provide valuable and engaging content for our website and blog that attracts and converts our target groups.
• Control project budgets and allocate and invest funds wisely.
• Test and report performance of marketing campaigns, gain insight and assess against goals.
• Maintain sales channel partners with co-marketing activities, materials, demos and more.
• Analyze current and potential target markets and develop marketing strategies to support industry and geographic diversification.
• Operate closely with Sales and Product teams to ensure marketing alignment.

Job Requirements:

• Bachelor’s degree or equivalent work experience.
• Minimum 5 years experience in marketing, ideally in software and SaaS.
• Strong communicator and writer and creative thinker, with an ability to use data to inform all decisions.
• Familiarity with inbound marketing techniques and automation to generate interest, convert visitors into leads, and nurture them into converted customers.
• Solid skills to forecast and identify trends and challenges.
• Expert knowledge of the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Demonstrated understanding of Adobe Creative Suite, marketing automation tools (i.e. HubSpot), Salesforce, WordPress.

About Osprey Informatics:

Osprey Informatics is building the intelligent visual layer for the industrial IoT. The company’s cloud-based platform, Osprey Reach, detects important operational events, analyzes related images and video with advanced computer vision along with data from other sensors and systems, and delivers visual reports and alerts to stakeholders across the enterprise.