HomeStars is looking for a Marketing Automation Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Create out compelling, data-driven customer journeys across the homeowner lifecycle.
• Develop and improve a program and individual sequences of automated consumer journeys.
• Create and deploy a promotional and transactional email.
• Build, implement and monitor marketing campaigns to support ongoing work of the B2C marketing team.
• Manage scoring and personalization of journeys based on readiness to proceed.
• Build reporting templates and report to management regularly on performance.
• Monitor the funnel performance data closely and conduct ongoing optimization to drive maximum results.
• Cooperate closely with product, data and other teams to build proper tagging, visibility and analytics capabilities.

Job Requirements:

• Bachelor’s degree or relevant experience in marketing or related field.
• Minimum 2 years of email marketing experience using marketing technologies to deliver content across multiple channels.
• Advanced working experience with marketing automation software such as (ActiveCampaign, Marketo, Pardot, Hubspot and Eloqua).
• Effective understanding of taking marketing concepts/requirements and translate them into marketing automation programs.
• Extensive knowledge of (Landing Page Optimization and HTML) is a plus.
• Strong attention detail to ensure campaigns are properly configured so only the right audiences receive the right information.
• Creative troubleshooting and analytical skills.
• Excellent organizational and communication skills.
• Ability to work under tight deadlines with short turnarounds in a fast-paced working environment.
• Ability to self-direct and motivate, working independently to build out a program.

About HomeStars:

HomeStars is Canada’s largest and most-trusted source for connecting with home professionals. HomeStars is a free service helping homeowners find reputable contractors, through its database of 2 million companies and reviews.