BrainStation is looking for a Marketing Automation Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Build and optimize marketing automation and engagement programs to generate and nurture leads.
• Manage and take control of the perspective and client data in marketing automation software, including (e-mail lists, segmentation, dynamic lists and automation programs).
• Perform and present reports that analyze email campaign performance and provide recommendations to improve.
• Manage all e-mail-related activities, including newsletters, product announcements, onboarding emails, automated and triggered messages and event invitations.
• Develop email marketing strategy and programs to drive leads and revenue.
• Contribute to the creation of landing pages and other campaign collateral.
• Draft and test subject lines, email content and CTAs for email marketing campaigns.
• Refine and test different email templates.

Job Requirements:

• Minimum 3 years of e-mail marketing and automation experience.
• Effective knowledge of blog, e-mail writing and general marketing copywriting.
• Proficient experience with intercom or other marketing automation platforms such as (Marketo, Pardot, Hubspot and Eloqua).
• Advanced understanding of various content development and analytics tools.
• Deep working skills in using (MS Excel).
• Ability to juggle multiple projects and work independently to build out a program or campaign.
• Strong attention to detail to ensure that the marketing campaigns are consistent and aligned with the brand.
• Solid intepersoanl and organizational skills.

About BrainStation:

BrainStation is a global leader in digital skills training and development, with courses, workshops, events, and corporate training offered online and in state-of-the-art campuses in New York, Toronto and Vancouver.