Prizm Media is looking for a Marketing Automation Specialist in Vancouver, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design, A/B test and analyze workflows, lead generation, lead nurturing and lead scoring.
• Assure compliance and best practices in every automated message we sent.
• Recognize tactics for improvement.
• Determine the target audience and grow our automation lists.
• Devise and implement email, in-app notifications, SMS and chatbot campaigns.
• Review emails for clarity, grammar, and spelling.
• Draft newsletters including all company updates.
• Develop our email templates using graphics, personalization, and advanced features.
• Secure prompt and accurate communication with clients via email to minimize unsubscribes.
• Operate closely and collaborate with the content creation team.
• Examine campaign performance and suggest improvements.
• Report on sales revenue generated from automated marketing efforts.

Job Requirements:

• Bachelor’s degree or diploma in marketing or relevant field.
• Minimum 3 years experience as an email marketing specialist or marketing automation specialist.
• Effective experience with HTML and content management systems.
• Expert knowledge of marketing automation technology.
• Proficient experience in creating in-app notification and chatbot flows and sequences is an asset.
• Deep knowledge of SEO/SEM and Google Analytics.
• Proven track record in email marketing tools (Hubspot, constant contact, drip and Salesforce marketing cloud).
• Demonstrated experience within the lead generation industry.
• Strong written communication and copywriting skills.
• Solid project management skills.
• An ability to work under tight deadlines.

About Prizm Media :

Prizm Media is a demand generation company with a focus in DME, healthcare, pharmacy, back brace and diabetic leads for the health industry.