Digital Marketing Jobs & Apprenticeships

Betty Haynes

UK

Expires on 2018-11-06

Job Type Full Time Experience Needed 3:4 Years Career Level INTERMEDIATE - LOWER LEVEL

Senior Content Strategist

Greenlight is looking for a Senior Content Strategist in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Improve content for existing and potential clients – exercising creative thought, link earning expertise and commercial knowledge.
  • Head creative brainstorms, always being willing to proffer new content and outreach ideas.
  • Recognize opportunities for content that will generate interest, coverage and links for our clients, both within the blogging sphere and mainstream news outlets.
  • Determine clients’ audiences and use this data to more accurately suggest content ideas that will resonate with our target audience.
  • Operate closely with your line manager, account teams and client services to ensure delivery of strategies are up to date and creative ideas are realistic.
  • Perform seamlessly with the digital PR and outreach specialists, copywriters, SEO consultants, designers and client services who will be aligned with the same client account as you.
  • Direct clients and internal teams on approaches to effective content strategies that inform content briefs and requirements
  • Work on new business opportunities and assist with the pitch process.

Job Requirements:

  • Minimum 3 years experience and an excellent understanding of content marketing, SEO, blogger outreach, PR and social media.
  • Demonstrated understanding of SEO, particularly related to off-page SEO factors and content optimization.
  • Expert knowledge of the evolving digital content, engagement/PR space and commercial market.
  • Deep awareness of digital design, content standards and trends.
  • Awareness and interest in current trends related to content, SEO, analytics, social and customer experience.
  • Strong grasp of baseline online marketing: SEO, Web Site Analytics (Google, Omniture, Compete), Web Site Design & UI, content development, domain research and selection, Blog Platforms and Technologies.
  • Previous management of at least one member.
  • Creative, diplomatic and calm under pressure.
  • Confident, proactive and inspirational.
  • Methodical, but able to adapt and change direction quickly.
  • Ability to brief a team of multi-discipline specialists where content will be applied while also being a team player.

About Greenlight:

Greenlight was born into a world in its digital infancy. It was 2003, Yahoo and AOL were the most popular sites in the world, and an upstart called Google had just become the 6th.

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