The Telegraph is looking for an SEO & Content Manager in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve, manage and execute a content calendar based on search volumes, revenue potential and brand affinity.
• Determine key audience segments, build audience personas and define segment-specific content marketing strategies.
• Cooperate with relevant teams to commission, edit and publish engaging content across lifestyle commerce. These verticals vary from dating to health to motoring.
• Assure evergreen commercial content remains front and center on the leading search engines.
• Ensure content covering major topical events and seasonality is visible.
• Secure that all our commerce content is optimized for SEO.
• Understood of on-site and off-site SEO best practices.
• Report on effectiveness of SEO and identify problem areas that may affect search engine rankings.

Job Requirements:

• Effective experience in content and SEO marketing and web analytics in a similar role with an agency or B2C direct marketing organization.
• Demonstrated understanding of the impact of content on consumer behavior and how it drives engagement through to purchase exit, lapse and retention.
• Proficient experience in delivering commercial content marketing strategies and plans with emphasis on ROI.
• Expert knowledge of SEO and understanding of SEO best practice.
• Familiarity with SEO tools for auditing, rankings and research.
• Proven track record in producing and editing content for a range of digital channels.
• Strong experience in managing content and generating traffic for high profile websites.
• Outstanding skills in developing content marketing plans through segmentation insight, consumer content needs and preferences.
• Deep knowledge of customer segmentation and buying patterns.
• Sound understanding of reporting with web and SEO analytics (Google Analytics, Google Keyword Planner, Google Webmaster, Adobe Analytics).
• Solid experience of working on digital campaigns and communication strategies.

About The Telegraph:

The Telegraph’s mission is to provide content that inspires people to have the perspective they want to progress in life. It delivers quality, trusted, award-winning journalism, 24 hours a day, across its digital and print properties as well as through leading digital partners.