BetterU Education is looking for an SEO Manager in Ottawa, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Accountable for contributing to all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
• Operate with the digital advertising manager to contribute to all SEM to maximize ROI.
• Search, analyze results and identifying trends and insights in order to achieve maximum ROI.
• The constant research for best practices in SEO, SEM, PPC, landing page development, link building activity, keyword optimization and competitor research.
• Provide the best recommendation for supportive software to carry out the marketing strategies.

Job Requirements:

• Bachelor’s degree in marketing, communications, advertising or related fields.
• At least 6 years of proven SEO, SEM, PPC Campaigns in a B2B, B2C and B2G environment.
• Deep knowledge of SEO, social, email and online advertising.
• Effective experience in Google Analytics, CRM and other SEO tools.
• Proven understanding of performance marketing, conversion, and online customer acquisition.
• Proficient experience with A/B and multivariate experiments.
• Familiarity with ranking factors and search engine algorithms.
• Interested in following the latest trends and best practices in SEO and SEM.
• Strong written, presentation and oral skills.
• Solid organizational skills and project management abilities.

About BetterU Education:

The betterU platform is a powerful end-to-end service, providing access to quality education from around the world and career-building services that foster growth and opportunity.