Canada Goose is looking for an SEO Manager in Toronto, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and execute against local and global keyword strategy to track, analyze and optimize on Canadagoose.com.
• Regularly examine inbound and outbound link profile to strengthen domain authority.
• Head relationship with global SEO agency.
• Operate with regional marketing teams and local SEO agencies to ensure keyword priorities are correct and in-line with on-site optimization.
• Execute technical SEO strategies such as creating pages or developing schema and implementing off-site SEO strategies.
• Oversee keyword rankings and develop a plan to amend dropped ranking in branded, related and unbranded terms.
• Lead local SEO strategy (Google My Business rankings) for all markets.
• Direct meta-data strategy, development and implementation.
• Cooperate with regional PR team to ensure that inbound links are vetted and optimized for SEO.
• Maintain management of SEO budget.

Job Requirements:

• Minimum 5 years of strong technical and SEO strategy experience.
• Effective technical SEO experience is required.
• Familiarity with SEO and web tools (including Google Analytics, Conductor, Webtrends).
• Proficient multi-language, international e-commerce website experience.
• Demonstrated understanding of canonicals, redirects, headers, site speed and migration.
• Expert knowledge of crawl tools, link analysis tools, and onsite audit tools.
• Deep knowledge of using a CMS and an understanding of the impact they have on SEO.
• Proven track record in AdWords and Google Analytics.
• Wide knowledge of both onsite and offsite SEO.
• Solid skills in HTML/CSS and website administration.
• Sound computer Skills: Excel, Word, PowerPoint, Outlook, analytics and business insights tools.
• Strong experience managing budgets and external agency.
• Passion for the power of content and web analytics.
• Deep understanding of digital marketing.
• Great independent decision-making, organizational, planning and problem-solving skills.
• Entrepreneurial, self-motivated, ambitious, detail-oriented, data-driven and organized.
• Ability to multi-task and work efficiently under pressure.

About Canada Goose :

At Canada Goose, the people they work with are just as important as the products they make. As one of the world’s leading manufacturers of outdoor luxury apparel, they surround ourselves with people who strive to be the best at what they do—and enjoy doing it.