PNI Digital Media is looking for an SEO Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Develop, manage, execute and measure practical and impactful SEO initiatives, focusing specifically on organic search.
• Analyze websites and apps in the context of SEO and identify opportunities to improve on keywords, content, structure, domain authority and backlinks.
• Align SEO initiatives with the business and product roadmaps.
• Communicate and document SEO project scope, requirements, and deliverables.
• Contribute to the growth of organic traffic, conversions and revenue.
• Establish search performance benchmarks and metrics that align with business goals.
• Monitor and evaluate search performance results, and communicate actionable insights.
• Conceptualize and implement SEO testing strategies to uncover opportunities, optimize performance and build on previous learnings.
• Identify and recommend solutions to technical challenges such as CMS templates, page markup and server related issues during SEO implementation.

Job Requirements:

• Demonstrated SEO experience with a focus on organic search, preferably within the e-commerce space.
• Proficient working experience in optimizing (on-page, off-page and technical SEO techniques) as well as the key enablers of SERP ranking.
• Extensive understanding of improving SERP ranking, visibility and click-through rates for websites and/or mobile apps.
• Deep knowledge of contributing to revenue, conversions and key performance metrics through SEO and search marketing initiatives.
• Advanced working experience in using (Google Analytics, Search Console, Moz, Ahref and Screaming Frog).
• Effective understanding of competitive and audience research, site audits, technical analysis, backlink analysis, keyword research and keyword planning.
• Ability to measure and identify SEO-driven results and ROI.
• Excellent verbal and written communication skills.
• Ability to think strategically and tie outcomes to goals and objectives.

About PNI Digital Media:

PNI Digital Media is a company that operates an enterprise-class e-commerce platform which allows retailers to provide print-on-demand personalized products and services to their customers.