Randstad Canada is looking for an SEO Specialist in Vancouver, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design and execute tactics that drive improvements in online visibility, traffic, and lead acquisition through strategic keyword optimization, content promotion and distribution.
• Enhance digital strategy and action plan that aligns with business goals and objectives.
• Learn competitive research, market analysis, and innovative thinking to guide your strategy.
• Plan, curate and re-purpose high-quality, valuable content to attract, inform and engage an audience, while also promoting the brand itself.
• Supervise digital marketing spends.
• Drive all demand-gen digital marketing initiatives and campaigns by developing ideas and hypotheses to improve conversion through SEO, SEM, paid social, email marketing and content marketing.
• Manage content trends, gaps, and keyword opportunities in organic search.
• Get SEO tools like Ahrefs, SEMrush, BuzzSumo, and others to evaluate organic SERPs and prioritize content recommendations based on keyword intent, relevancy and difficulty.
• Improve ideas and hypotheses to improve conversion rates on all web properties.
• Examine website behavior data, glean insights, and optimize your campaigns and projects to drive more qualified leads at a lower cost using Google Analytics, Tag Manager and Data Studio.
• Transfer existing social media from an exclusive branding platform to a lead generation
• Promote daily content and manage social media platforms, presence and blogs.
• Record web KPIs with a focus on CPA, email list, keyword and page ranking and new natural search traffic opportunities.
• Provide monthly, quarterly and ad hoc reports for internal stakeholders.

Job Requirements:

• At least 3 years experience leading and managing SEO/SEM, marketing database, email and social media campaigns with a priority emphasis on lead generation.
• Effective experience using platforms such as Google Optimize to set-up, run and analyze tests to gain insights and learnings about our audience through user funnels and A/B experiments.
• Proficient experience in setting up and optimizing Facebook, Instagram and Google Adwords campaigns by creatively testing and identifying target audiences through digital campaigns that engage, inform and motivate.
• Interested in project management and have strong communication skills.
• Solid analytical skills and data-driven thinking using tools Google Analytics and Data Studio.
• Ability to be up-to-date with the latest trends and best practices in digital marketing and measurement.

About Randstad Canada :

Randstad Canada is the Canadian leader in recruitment and HR, and one of Canada’s best places to work, it has a uniquely human approach to work. It delivers HR innovation with human interaction at its core.