McGill University is looking for a Social Media Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Create, develop and oversee initiatives to improve branding and accessibility of the athletics and recreation services for the McGill and Montreal communities.
• Administer and assist with the development of the annual promotional calendar.
• Support in the planning and delivery of all varsity home games as they relate to engaging the McGill community and various interest groups.
• Manage, recruit and train student promotional teams and mascots.
• Organize digital communications/marketing strategies to maximize student engagement and involvement with varsity sports, recreation and intramurals under the director of the assistant director communications.
• Develop and implement new strategies to improve athletics and recreation website, app and e-business platforms.
• Leverage all digital communications to create excitement and encourage the development of conversations within the various communities that contribute to strengthening the athletics and recreation brand.
• Assist in the creation of content for all digital communications and social media channels.
• Use the appropriate analytics and measurement tools to provide regular reports and metrics on social engagement.
• Act as a liaison with student groups to promote athletics and recreation.
• Represent athletics and recreation at various McGill related on-campus information sessions.

Job Requirements:

• Bachelor’s degree in marketing and/or communications is preferred.
• Minimum 3 years of working experience in the same role.
• Extensive experience with social media analytics and creation of (Facebook and Google) ads.
• Proficient knowledge of using various social media platforms such as (Facebook, Twitter, Linkedin, Instagram, Snapchat and YouTube).
• Effective understanding of using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat and Sprout).
• Deep working skills of using MS Excel.
• Proven ability to liaise and communicate with a wide variety of clients, specifically students.
• Ability to build constructive and effective relationships.
• Strong knowledge of how to manage and update websites on the back end.
• Solid communication skills in English and French, spoken and written.

About McGill University:

McGill University is one of Canada’s foremost institutions of higher education. It offers approximately 300 fields of study to more than 33,000 undergraduate, graduate, and doctoral students.