Digital Marketing Jobs & Apprenticeships

Frank Davis

UK

Expires on 2018-03-13

Job Type Full Time Experience Needed N/A

Social Media Manager

Packt Publishing is looking for a Social Media Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Build and manage the Packt social media across all channels with a view to driving engagement.
  • Lead the wider social media team, create and manage editorial calendars.
  • Produce engaging social campaigns relating to the Packt value proposition and brand.
  • Leverage partnership assets with authors and partners by creating campaigns across social channels.
  • Establish how to bring campaigns through the line effectively for social media and set realistic and achievable targets of what social media content can deliver.
  • Continually improve performance and address changing business conditions including monitoring and reporting on competitor activity.
  • Define and draw out the strategy for all social media channels, drive community/supporter engagement through engagement/response and relationship building earned engagement.
  • Manage and execute social media and blog calendar.
  • Listening and monitoring sentiment on the internet and action plans to achieve month on month growth in key metrics.
  • Identification of and connection to members of the community and influencers to grow reach and build a network of advocates.
  • Responsible and accountable for online reputation management for the company.

Job Requirements:

  • Bachelor’s degree is required.
  • Advanced experience of working with both (LinkedIn and Facebook Ads).
  • Extensive understanding of working with social media management tools.
  • Proficient experience in building multiple messages and assets within campaigns to optimize ROI.
  • Expert knowledge of using (Sprout Social, Tweetdeck, Hootsuite and Later).
  • Effective understanding of working with stakeholders and all colleagues at all levels.
  • Excellent written and verbal communication skills.
  • Solid attention to details.
  • Strong problem solving and innovation skills.

About Packt Publishing:

Packt Publishing is the leading UK provider of Technology eBooks, Coding eBooks, Videos and Blogs helping IT professionals to put the software to work.

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