Packt Publishing is looking for a Social Media Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Build and manage the Packt social media across all channels with a view to driving engagement.
- Lead the wider social media team, create and manage editorial calendars.
- Produce engaging social campaigns relating to the Packt value proposition and brand.
- Leverage partnership assets with authors and partners by creating campaigns across social channels.
- Establish how to bring campaigns through the line effectively for social media and set realistic and achievable targets of what social media content can deliver.
- Continually improve performance and address changing business conditions including monitoring and reporting on competitor activity.
- Define and draw out the strategy for all social media channels, drive community/supporter engagement through engagement/response and relationship building earned engagement.
- Manage and execute social media and blog calendar.
- Listening and monitoring sentiment on the internet and action plans to achieve month on month growth in key metrics.
- Identification of and connection to members of the community and influencers to grow reach and build a network of advocates.
- Responsible and accountable for online reputation management for the company.
Job Requirements:
- Bachelor’s degree is required.
- Advanced experience of working with both (LinkedIn and Facebook Ads).
- Extensive understanding of working with social media management tools.
- Proficient experience in building multiple messages and assets within campaigns to optimize ROI.
- Expert knowledge of using (Sprout Social, Tweetdeck, Hootsuite and Later).
- Effective understanding of working with stakeholders and all colleagues at all levels.
- Excellent written and verbal communication skills.
- Solid attention to details.
- Strong problem solving and innovation skills.
About Packt Publishing:
Packt Publishing is the leading UK provider of Technology eBooks, Coding eBooks, Videos and Blogs helping IT professionals to put the software to work.