Penny Appeal is looking for a Social Media Officer in Wakefield, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Lead social media marketing activities focussing on Twitter, Facebook, Flikr, LinkedIn, YouTube and others as appropriate.
• Assure each channel is scheduled and filled with content in-line with campaigns set by marketing managers.
• Operate closely with Penny Appeal’s International Marketing Managers.
• Grow the reach of social media activities, e.g., tweeting, sharing, engaging, liking and increasing social reach.
• Source and develop content (including stories, videos and pictures) to be used across social media channels using the appropriate tone-of-voice.
• Develop the charities challenges and events across social media channels.
• Oversee trends in social media tools, applications, channels, design and strategy.
• Examine the success of activities, translating anecdotal or qualitative data into recommendations and plans for revising the social media activities.
• Manage competitive analysis studies of the social media campaigns carried out by other charities.
• Accountable for developing own knowledge of marketing communications and the sector, along with keeping up to date on new developments.
• Support staff in other departments and regions as required in order to facilitate the work of the charity.
• Associate in meetings, conferences and team activities.
• Adhere to stated policies and procedures as per the company handbook, health and safety requirements and other management systems.
• Other duties as per the request of the digital media manager in the interest of the organization’s objectives.

Job Requirements:

• Deep knowledge of all Microsoft Office applications.
• Effective experience in using social media applications, such as Hootsuite and other similar tools.
• Proficient experience in sourcing and managing content, development and publishing.
• Expert knowledge and understanding of social media platforms and respective channels including, Facebook, Twitter, YouTube and how each channel can be deployed in different scenarios.
• Familiarity with contributing to marketing and communications activities.
• Demonstrated understanding of Islamic financial matters (Zakat, Wakf, Qurbani etc.) is an advantage.
• Outstanding knowledge of additional languages, Arabic and Urdu is an advantage.
• Proven track record in working on foreign social media accounts is an advantage.
• Strong verbal and written communicator, with strong interpersonal skills.
• Customer focus and the ability to deal with and take ownership and solve complex customer issues.
• Solid organizational, time management and multi-tasking skills.
• Sound interpersonal and networking skills.
• Self-motivated with an ability to work independently as well as part of a team.
• A desire for social media and proven experience of raising an organization’s profile through the deployment and management of social media campaigns.
• Able to manage people and drive high performance in their teams.
• Ability to prioritize and manage a complicated workload.

About Penny Appeal:

Penny Appeal is an award-winning international humanitarian charity offering a range of life-saving humanitarian solutions in over 30-crisis-hit countries. Penny Appeal aims to relieve hunger poverty, water poverty and give orphaned or destitute children access to education worldwide.