University of Toronto Press is looking for a Social Media Specialist in Toronto, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and implement the strategic plan to grow UTP’s social media audience for key demographics.
• Optimize the UTP brand and engage our community on social media by producing creative, intelligent and compelling content.
• Direct the day-to-day execution of social media messaging.
• Operate in conjunction with other marketing team members to leverage UTP authors, book content, activities, and recognition in messaging, including awards and book reviews.
• Examine and report on KPIs on a regular basis.
• Cooperate with other members of the marketing team, grow web traffic for UTP by evaluating and improving the site’s SEO.
• Stay up to date with advances in social media technology and the latest social media platforms.
• Arrange all metrics by title and communicate to authors and staff.

Job Requirements:

• Bachelor’s degree.
• Minimum 2 years of experience in marketing, communications or related field.
• Proficient experience in web publishing, HTML, SEO and basic content management systems.
• Effective skills in planning, managing and executing successful social media campaigns.
• Proven understanding of SEO and web traffic metrics.
• Deep knowledge of Microsoft Office, Excel, Outlook and Word.
• Organized, detail-oriented, and deadline-driven.
• Familiarity with our core values of respect, innovation and accountability.
• High ability to write creatively, clearly and compellingly.

About University of Toronto Press:

University of Toronto Press (UTP) is Canada’s leading scholarly publisher and one of the largest university presses in North America. UTP publishes approximately 200 new scholarly, course, reference and general-interest books each year and maintains a backlist of over 3,500 titles.