Global Blue is looking for a Social Media Strategy in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve a global social media strategy across English social platforms for Global Blue and SHOP channels including, but not limited to, Facebook, Twitter, and Instagram.
• Design and execute a content calendar for English social media channels.
• Build and sharing daily content that engages followers, drives traffic to the website and builds the Global Blue/ SHOP brand internationally.
• Promote and implement regular influencer marketing campaigns, often with globally recognized luxury and fashion brands.
• Plan on brand and innovative campaigns that continue to engage the brand’s audience across social channels.
• Create on our extensive stable of international influencers.
• Communicate with Chinese and Russian social strategy manager.
• Accelerate follower growth and engagement across all social platforms.
• Devise and execute paid campaigns, on behalf of Global Blue partner brands, in order to drive traffic and increase following.
• Analyze social media metrics across all platform and creating reports.
• Run a social listening report for management.
• Cooperate with Global Blue internal stakeholders worldwide.
• Direct the customer service team on communications with the clients.
• Lead the full circle of social media production across all channels.
• Oversee, analyze and set benchmarks for the effectiveness of the different media outputs.

Job Requirements:

• Bachelor’s degree – preferably in media or journalism.
• At least 3 years experience in a social and digital environment at a national or international publication or luxury brand.
• Effective experience in accelerated growth and successful management of social media for an international audience.
• Expert knowledge of Social Listening platforms.
• Demonstrated understanding of social media metrics and benchmarks and ability to prove the results and strategy with quantifiable statics.
• Familiarity with building partnerships with key fashion and luxury organizations.
• Proven track record in managing budgets.
• Strong attention to detail.
• Sound numerical skills.
• Bilingual candidates preferred.
• Quick learner and ability to think outside of the box.
• Ability to analyze social media metrics and set challenging goals.
• Ability to work autonomously towards assigned objectives.
• Ability to meet multiple tight deadlines across a number of channels.

About Global Blue :

Global Blue pioneered the Tax-Free Shopping (TFS) industry some 40 years ago with clear goals: create value for retailers and give the best shopping experience to tourists, while supporting Authorities enhance their country as an attractive tourism and shopping destination.