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Pinterest Releases New Pin Format

Pinterest has announced the release of its new Pin format, which includes some functional tweaks, and separates each Pin element for more specific focus. Users have spotted the new format over the last few weeks.

Pinterest explains:

“Our updated look for iOS and Android makes Pinterest even more visual, with personalized recommendations front and center in your home feed and reduced space around Pins to celebrate the content.”

The updates also included:  

  • Search is now in the main navigation bar, where you can access personalized and trending searches with the swipe of your thumb
  • The following tab is at the top of the home feed, where you can find new ideas from the people you follow, in chronological order
  • Ideas for your most recently engaged boards appear at the top of home feed so you can jump into recommended Pins for the projects and ideas that are top of mind, and save with one tap
  • An updated Profile and board view make it easier for you to find the Pins you’ve saved

Pinterest has announced the release of its new Pin format, which includes some functional changes, and other minor updates.

Rounded edges will clearly separate each section. That also works to better highlight what you can do with each Pin, what you can learn about each, and then, what other Pins the platform thinks you might be interested in.

The change aligns with Pinterest’s updated business profile format, the new business profile layout will enable brands to use custom images, or even video, in their header section, and will include a new ‘Shop’ tab.

The updated Pin format was first spotted in testing by reverse engineering expert Jane Manchun Wong, who tweeted about it back in April.

Pinterest had these updates in the works for a few months, but now, the platform says that the new format will gradually roll out to all users.

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