Tag: Brand Engagement

When we break it down, a brand is a representation of service or object. And, unless we are physically engaging with an advertisement, that representation is a mental one. So, it makes sense that a major goal of marketers should be to encapsulate something relatable, universal and memorable. And what’s more relatable, universal and memorable …

Marketers are turning to brands’ ambassadors, influencers, and just simply motivated customers to help them meet their marketing goals like building brand awareness, acquiring new customers and keeping those retention numbers at a healthy level. Building brand advocacy requires a fine balance of incentive and engagement, even happy customers don’t always share their opinions unless …

Customer advocacy is an advanced form of market-orientation that responds to the new drivers of consumer choice, involvement and knowledge. Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment and by developing mutual transparency, dialogue, and partnership with customers. Customer advocacy refers to the process of faithfully representing …

Customer relationship marketing (CRM) has experienced vast change over the years. Today, brands are grappling to harness customer data at the enterprise level and leverage it to personalize the experience across channels. They are constantly seeking to deepen the relationship by engaging with customers where they are through people-based marketing strategies. There’s no pretending that …

In the last years, the growth of the e-commerce industry in India has been phenomenal as more shoppers have started discovering the benefits of using this platform. There is enough scope for online businesses in the future if they understand the Indian shopper’s psyche and cater to their needs. Internet is changing the way consumers …

Consumers are comfortable sharing their email addresses with companies via a variety of online channels. Marketers often obsess over every aspect of every e-mail sent, from the subject line to visuals to copy. An email is a common form of communication used for both personal and professional purposes. With brands coming to understand how effective …

Brand influencers are storytellers for the digital age. They have the ability to tell stories that resonate with their audiences. By partnering with brand influencers, brands can leverage influencers’ storytelling expertise to achieve business goals. A successful social influencer has the potential to shape an audience’s awareness, actions and purchase decisions in ways brands cannot. …

Internet users are spending longer and longer online each day, you might expect this mass of online recommendation to be the most powerful source of product discovery. But actually, it’s Ads seen online that are the most likely instigator for generation Z Internet users to find out about new products, brands, and services. Discovery is …