Tag: Brand Engagement

There are many things about branding that have changed over the last decade, it is obvious for people who work in the marketing business. Branding your business is not only a matter of implementing creative, clever, and timely ad placements. This “How to build a brand” guide will show you how to create effectively, and …

It is ideal for food or beverage companies to raise awareness or to increase their sales during the Holy Month Ramadan in the Middle East; because it is the month of gatherings of family and friends. One of the leading companies of food and beverage Nestlé which was founded in 1866 in Switzerland and managed …

When we break it down, a brand is a representation of service or object. And, unless we are physically engaging with an advertisement, that representation is a mental one. So, it makes sense that a major goal of marketers should be to encapsulate something relatable, universal and memorable. And what’s more relatable, universal and memorable …

Marketers are turning to brands’ ambassadors, influencers, and just simply motivated customers to help them meet their marketing goals like building brand awareness, acquiring new customers and keeping those retention numbers at a healthy level. Building brand advocacy requires a fine balance of incentive and engagement, even happy customers don’t always share their opinions unless …

Customer advocacy is an advanced form of market-orientation that responds to the new drivers of consumer choice, involvement and knowledge. Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment and by developing mutual transparency, dialogue, and partnership with customers. Customer advocacy refers to the process of faithfully representing …

Customer relationship marketing (CRM) has experienced vast change over the years. Today, brands are grappling to harness customer data at the enterprise level and leverage it to personalize the experience across channels. They are constantly seeking to deepen the relationship by engaging with customers where they are through people-based marketing strategies. There’s no pretending that …

In the last years, the growth of the e-commerce industry in India has been phenomenal as more shoppers have started discovering the benefits of using this platform. There is enough scope for online businesses in the future if they understand the Indian shopper’s psyche and cater to their needs. Internet is changing the way consumers …

Consumers are comfortable sharing their email addresses with companies via a variety of online channels. Marketers often obsess over every aspect of every e-mail sent, from the subject line to visuals to copy. An email is a common form of communication used for both personal and professional purposes. With brands coming to understand how effective …