Digital Marketing Guides & Strategies

How to Increase Brand Engagement on Social Media | Mention


We all know the importance of social media and its central role in terms of decision-making for your customers. Based on an IAB study back in 2013, 90% of consumers are likely to buy
from a brand following a positive interaction on social media. And, finally, a study relayed by Sprout Social says 86% of social media users follow a brand.

Let’s get through this guide and learn how to increase brand engagement on social media.

What Is Brand Engagement?

According to this guide, The engagement rate is an important metric for retail brands to track. By monitoring the increase and decrease over time, brands can see how their content is performing. Specifically, they can see if users engage with it via sharing, commenting, or liking.

Moreover, Brand engagement can be a huge differentiator when potential customers are making choices. Note that, the type of interactions differs depending on the social media platform, the core of the problem remains the same.

You have to know what to measure on social media platforms:

How to Increase Brand Engagement on Social Media 2021 | DMCHow to Increase Brand Engagement on Social Media 2021 | DMC

It is obvious that brand engagement is a great indicator of the health of your community.

Why Should You Care About Brand Engagement?

This question is important, A recent study from MarketingProfs, the Content Marketing Institute, and Conductor found that raising brand awareness, generating leads
and triggering engagement are the top 3 primary objectives for most B2B companies doing content marketing.

The following chart shows the goals B2B marketers have achieved by using content marketing successfully (in the last 12 months)

How to Increase Brand Engagement on Social Media 2021 | DMC

Definitely, that means that an engaged audience will positively affect all the objectives mentioned above, whether you’re working in a B2B or a B2C company.

Make sure to check and download the full guide here.

The Table of Content of “How to Increase Brand Engagement on Social Media” Guide:

  • Introduction 
  • What is brand engagement? 
  • Why should you care about brand engagement? 
  • How to increase brand engagement on social media? 
  • Conclusion

Number of Pages:

  • 40 pages


  • Free


Mention enables brands and agencies to leverage social media monitoring and social media in order to increase brand awareness. By tracking a brand, competitor, or industry topic - the platform allows customers to compare and analyze online conversations, as well as create content based on important social and web insights.Mention's on a mission to help companies make smarter business decisions based on relevant social insights.Mention was created for one simple reason: to help brands and businesses easily manage their online presence. It was through a spark of innovation and market demand that eFounders decided to build Mention in 2011.

Benefits of Using Mention :

  • Monitor online media: Social media monitoring is surely a crucial part of your success and certainly monitoring different social media formats, Mention crawls extensive sources across the web such as social media, forums, blogs, news, and review websites.
  • Analyze your competition: Monitor what is said about your competition online. Measure their share of voice and stay ahead of the game.
  • Manage your brand: Understand how your brand is perceived online. Catch and respond to crises before they get out of hand.
  • Listen to your audience: Improve and build your social media strategy based on audience insights around your key topics.
  • Pilot your social channels: Build your social strategy and schedule in advance. Preview and organize content in a multi-channel editorial calendar.
  • Grow your agency: Have an edge in your client's industry with valuable insights. Manage clients' channels and deliver custom reports.
Watch the below short video to know what is Mention;

The Top Features of Mention:

  • Monitor
  • Listen
  • Publish

Mention Pricing:

  • Free
  • Solo: $25/month
  • Pro: $83/month
  • $450+/month
NOTE: All prices are subject to change without prior notice. So, please check the original link of pricing.

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