We all know the importance of social media and its central role in terms of decision-making for your customers. Based on an IAB study back in 2013, 90% of consumers are likely to buy
from a brand following a positive interaction on social media. And, finally, a study relayed by Sprout Social says 86% of social media users follow a brand.
Let’s get through this guide and learn how to increase brand engagement on social media.
According to this guide, The engagement rate is an important metric for retail brands to track. By monitoring the increase and decrease over time, brands can see how their content is performing. Specifically, they can see if users engage with it via sharing, commenting, or liking.
Moreover, Brand engagement can be a huge differentiator when potential customers are making choices. Note that, the type of interactions differs depending on the social media platform, the core of the problem remains the same.
You have to know what to measure on social media platforms:
It is obvious that brand engagement is a great indicator of the health of your community.
This question is important, A recent study from MarketingProfs, the Content Marketing Institute, and Conductor found that raising brand awareness, generating leads
and triggering engagement are the top 3 primary objectives for most B2B companies doing content marketing.
The following chart shows the goals B2B marketers have achieved by using content marketing successfully (in the last 12 months)
Definitely, that means that an engaged audience will positively affect all the objectives mentioned above, whether you’re working in a B2B or a B2C company.
Make sure to check and download the full guide here.