Social networks and messaging apps both provide platforms for people to connect and share content. A messaging app acts primarily as a one-to-one (or -few) communication mechanisms it can be temporary or long-lasting. The leading messaging apps are engaged in an all-out arms race for user acquisition with WhatsApp claiming the most truly global presence, …
When it comes to communications platforms that are predicted to grow in relevance in the future, pictures tell the story. YouTube and Instagram, whose popularity is based on photographs and videos, are projected to be the big winners in an era of decreasing attention span. Social media use has increased among consumers around the world, …
Retailers have a wide variety of ways to communicate with consumers. Some of them are impersonal, like mass advertising or publicity, but many are personalized because of technology. Think about all the ways that consumers like it to keeps in touch with retailers such as social media, emails, text messages and coupons in the mail. …
Instant messaging is a set of communication technologies used for text-based communication between two or more participants over the internet. It allows effective and efficient communication, allowing immediate receipt of acknowledgment or reply. In the company, colleagues can send and reply instant message in real time without face to face, meanwhile, the work report can …
41% of UK employees surveyed indicated that their organization’s primary goal for 2017 is to increase engagement with their content, programs and services. This goal is followed by the need to increase customer satisfaction with a rate of 23%. Increasing web traffic and improving customer insights lagged behind with rates 9% and 7% respectively.
Thinking of Facebook Messenger as a communication tool used in marketing, it’s the preferred one. The majority of Facebook users surveyed (82.2%) reported that they didn’t communicate with a brand or a retailer via Facebook Messenger overall, compared with 17.9% who did so.
GSMA report about The Economics of the Internet 2016 builds on the overall size of the internet value chain was assessed, as good as the market structure, economics, and financial performance of its respective segments. New hardware leaders have also emerged: for example, Xiaomi became the third largest smartphone maker in the world in 2015, …
Depending on Business reveals, Qatar’s ICT Landscape 2016 increased trend in the use of ICT among businesses over the last seven years, including measures such as computer & Internet penetration, web presence, and improved the use of e-services and e-commerce, among others. These findings are part of a broad-based research study which examines the current …