Retailers have a wide variety of ways to communicate with consumers. Some of them are impersonal, like mass advertising or publicity, but many are personalized because of technology. Think about all the ways that consumers like it to keeps in touch with retailers such as social media, emails, text messages and coupons in the mail. Websites were recently the most retailers favorite way of communications with customers, retailers have been increasingly using websites to build their brand image and to communicate with the consumers. but consumers have another opinion with there most favorite communication method.