Tag: Content Marketing Success

Although content marketing used to just be a way to set marketers apart from their competitors, it has now become a necessity for any modern brand. It’s the heart of the most successful digital marketing campaigns. Now we can say that “Content Is the Marketing King”. A recent study launched by Content Marketing Institute revealed …

Content Marketing Institute participated with MarketingProfs to produced its ninth annual content marketing survey in participation with MarketingProfs. This report surveyed about over 770 B2B marketers in North America to investigate how content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about. Key Findings of the B2B Content Marketing 2019: 70% of …

Email marketing technology ranked as the first content marketing techniques used to manage the content marketing efforts with a rate of 76%, while 42% are using marketing automation software. The content management system (CMS) comes next with a rate of 57% as the second used technology in managing the content marketing goals, compared to the content collaboration/workflow …

The majority of North American B2C marketers (86%) are already using content marketing and also 63% of B2C marketers report their organizations are much more or somewhat more successful with content marketing than they were one year ago. So this Index consists of indicators identify how marketers are operating in the maturing content marketing industry: …

89% of B2B marketers from around the globe said that their organizations use content marketing vs only 11% of them. When B2B marketers asked “In your organization, is it clear what an effective or successful content marketing program looks like?”, 41% of them assume that they have clarity on content marketing success and 30% of …