The majority of North American B2C marketers (86%) are already using content marketing and also 63% of B2C marketers report their organizations are much more or somewhat more successful with content marketing than they were one year ago. So this Index consists of indicators identify how marketers are operating in the maturing content marketing industry: …
89% of B2B marketers from around the globe said that their organizations use content marketing vs only 11% of them. When B2B marketers asked “In your organization, is it clear what an effective or successful content marketing program looks like?”, 41% of them assume that they have clarity on content marketing success and 30% of …