Tag: Content Marketing

Brands and marketers believe that content key performance indicators (KPIs) will make or break your content marketing efforts. Do You Know Why? Let’s say that when you don’t consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can misunderstand some issues that ultimately will …

Content marketing has been key to creating brand awareness, with over 8 out of 10 of agency marketers worldwide saying they have used content marketing successfully in the last 12 months to create brand awareness. However, other objectives achieved with content marketing can’t be overlooked such as building credibility/trust (75%), educating audiences (72%), generating demand/leads …

Before beginning any type of content marketing programs, it’s crucial to have a deep understanding of the individuals with whom you want to engage. What are their interests and needs? What do they want when it comes to your industry?. Content marketing works, but engagement can be challenging in the crowded digital space. This means …

Content marketing is the process of creating valuable and relevant content, to attract, acquire, and engage audiences. It is the creation and sharing of content in order to engage current and potential customers, by building trust with them. Content marketing nowadays establishes a communication channel with customers and prospects without selling. Instead of directly pitching …

Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you maintain a steady growth rate, and B2B marketing is a lot different compared to B2C. For most B2B businesses, lead generation is often the most challenging aspect, and the most important factor in driving growth. …

Content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. Content marketing, on the other hand, provides answers to questions that online searchers are looking for among products or services. It provides …

An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase. Implementing this strategy requires understanding your customer personas, how they move through the purchase funnel, and the most effective ways to engage them at each stage of …

I guess you’ve probably read enough about why content and content marketing are important for any business. For real estate businesses, a realtor is more than a salesman, and a house is more than the sum of its drywall and vanilla accents. As a real estate agent, you know you need a content marketing strategy …