Tag: Content Marketing

Marketing moves at the speed of light and it’s no secret that inbound marketing and marketing automation have evolved over the years, but the driving principle remains the same. These days, content marketing is one of the best ways to raise brand awareness among a targeted audience. Also, content marketing campaigns can bring you online …

Marketing is changing fast – Are you keeping up? Do you remember when was the last time you came up with a content idea that really captured your audience’s interest? During the last few years, the content marketing landscape has changed, catching many business owners off guard. Until recently, content generation was about little more …

Many consumers see traditional internet marketing such as digital ads and landing pages as something to be avoided or tolerated; while content marketing is something that customers often look forward to interacting with. So, the biggest difference between a sales pitch and content strategy is that content is something your customers want to engage with …

What is the most powerful platform for B2B and high consideration B2C marketers? Yes, of course, it’s LinkedIn; the platform with over 590 million professionals. While people are spending time on other social channels, they’re investing time on LinkedIn. Furthermore, a whopping 80% of B2B leads come from LinkedIn. In order to get your content …

Every business is interested in increasing their marketing effectiveness by implementing the most effective marketing tactics and strategies. The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience’s point of view and interests, and delivered at an appropriate time, social media marketing and …

Needless to say, content marketing has proven to be the most appealing marketing strategy for online businesses due to its effectiveness. However, it can feel a lot like shouting into a void and hoping for an echo. It’s a serious issue and it’s only getting worse. So, it’s time for Content Intelligence. It offers content …

The LinkedIn social network is booming. In 2018, there were 19 million company pages on LinkedIn. Moreover, LinkedIn SlideShare reaches 70 million unique visitors a month. The site is now the world’s largest professional content-sharing community. In your opinion, what is the secret behind this outstanding progress? For the second year in a row, LinkedIn …

Content distribution is a term that’s often thrown around in marketing circles without specifics attached. It can mean many different things, so it’s important to have a handle on all the possibilities before adding it as a line item in the marketing budget. Paid content distribution is a great way for brands/organizations to quickly grow their audiences …