Tag: Content Marketing

Although content marketing used to just be a way to set marketers apart from their competitors, it has now become a necessity for any modern brand. It’s the heart of the most successful digital marketing campaigns. Now we can say that “Content Is the Marketing King”. A recent study launched by Content Marketing Institute revealed …

Whatever kind of business you work in, great content is at the cornerstone of your marketing strategy. Content designed to educate your target market can be helpful to prospective customers well before they are ready to buy. It can build trust by acting as an advisor. Great content can also be used as a “carrot” …

The rise in retail e-commerce has been evident for years now, and companies of all sorts are focusing their efforts on more user-friendly customer experience. Digital marketing channels that e-commerce companies can use it to advertise the business, alert customers with deals or new items, updating buyers on their purchases, and answering any questions or concerns. Customer experience …

Marketers use countless tools to help them get their job done perfectly. They spend much time and efforts to find the best tools suitable for their work. But what about finding the most crucial tools all in one place? That’s what Alexa made through its eBook which discovers how Alexa’s tools can help streamline your …

Finally, Octane unveiled its 9th edition of Annual Digital Marketing Research Report 2019 – the most extensive research on Digital Marketing India. This report provides the latest digital marketing trends and forecasts which enables marketers to make well-informed decisions and leverage the blooming Digital India marketing playfield. Don’t’ Miss the Chance. Hone your marketing skills with …

Content Marketing Institute participated with MarketingProfs to produced its ninth annual content marketing survey in participation with MarketingProfs. This report surveyed about over 770 B2B marketers in North America to investigate how content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about. Key Findings of the B2B Content Marketing 2019: 70% of …

Content Marketing Institute has produced its ninth annual content marketing survey in participation with MarketingProfs. This report surveyed about 300 B2C marketers to investigate how content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about. Key Findings of the B2C Content Marketing 2019: 57% of B2C marketers surveyed expect their …

There are myriad of businesses continue to enter the business space, customer retention remains a crucial challenge for subscription marketers. A study revealed that more than one-third of consumers who sign up for a subscription service cancel in less than three months, and over half cancel within six, which is a disaster for marketing. Hence, …