Whether you’re a retailer, a distributor, a brand or even a manufacturer, Google Shopping should be an integral part of your e-commerce strategy. Google Shopping was devised as a way to present entire catalogs without needing to process ads individually and is the perfect solution. Lengow has been operating on Google Shopping since 2010, and …
Marketing and advertising are becoming increasingly integrated, with a steady increase in depending on a myriad of data sources to personalize advertising and measure performance. Dominant channels – and thus budgets – are shifting, too. Increasingly, advertisers will rely on major platforms under Google and Facebook umbrellas to deliver their messages. There has been also …
Digital advertisements are used to increase the brand awareness and brand exposure in the target market. Informing the potential customers about the brand and its products is the first step towards attaining business goals. While advertising’s priorities are increasingly focused on long-term customer relationships, the value of impressions and web traffic indicates that advertisers also remain …
The B2B customer journey is often much more complicated than the B2C path to purchase. Technology companies and data providers have needed to upgrade their platforms to deliver the kinds of lead-generation and content-focused campaigns that are necessary for B2B campaign success. Programmatic marketing is an automated bidding on advertising inventory in real time, for the …
The number of data sources available to inform digital advertising continues to grow. Each contributes to a single objective, targeting the right audience, with the right message, at the right time. Building a personal brand is useless unless you target the right audience. A target audience is a specific group of people with shared characteristics who are most likely to …
The growth of consumers paying for subscriptions has the potential to change the dynamics of the digital advertising market. If consumers are paying for content online via a subscription service, they will expect an ad-free experience. As a result, businesses that rely heavily on digital advertising will need to find another way to communicate with …
Original digital video content refers to programming not advertising that is professionally produced specifically for digital/online consumption. Ad spending on original digital video programming has been climbing rapidly in recent years and looks set to continue doing so, as advertisers eye the attractive profile of original digital video audiences. ODV viewers reported a higher level …
Diwali is the Hindu festival of lights. It’s been the biggest shopping season for Indian consumers, comparable to the holiday shopping period in the run-up to Christmas in the West. Gifts, apparel, jewelry, electronic appliances, lights, and crackers are the most purchased categories during this occasion. To beat the competition and execute quick and effective …