/ Indicators / The Marketing Activities That Takes The Highest Share of Advertising Spending, 2018
The Marketing Activities That Takes The Highest Share of Advertising Spending, 2018
Marketing budgets are increasing. More money is being spent on digital, at the expense of traditional advertising channels. The marketing budget is a marketing plan in terms of costs. It is an estimated amount of cost that will be required to promote products or services. Generally a part of a marketing plan and a crucial part of the marketing process.
Take a glance at the global marketing budget allocations by activities in 2018:
The paid display is ranked as the most tactic that marketers are spending on it with a rate of 16% of the marketing budget with 41% of that budget spent on retargeting.
Social media marketing is ranked as the second tactic used by marketers with a share of Ad spend 14%.
Traditional marketing come at next with 13% spending share of the total marketing budget.
A Pie Chart Shows The Global Marketing Budget Allocations by Activities in 2018.
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