The Global Marketing Budget Allocations by Activities in 2018

Digital Marketing Statistics & Metrics

The Marketing Activities That Takes The Highest Share of Advertising Spending, 2018

Digital Marketing | Global

Marketing budgets are increasing. More money is being spent on digital, at the expense of traditional advertising channels. The marketing budget is a marketing plan in terms of costs. It is an estimated amount of cost that will be required to promote products or services. Generally a part of a marketing plan and a crucial part of the marketing process.

Take a glance at the global marketing budget allocations by activities in 2018:

  • The paid display is ranked as the most tactic that marketers are spending on it with a rate of 16% of the marketing budget with 41% of that budget spent on retargeting.
  • Social media marketing is ranked as the second tactic used by marketers with a share of Ad spend 14%.
  • Traditional marketing come at next with 13% spending share of the total marketing budget.
The Global Marketing Budget Allocations by Activities in 2018.

A Pie Chart Shows The Global Marketing Budget Allocations by Activities in 2018.

Criteo

Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.
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