Tag: Digital Marketing

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get …

The one aspect that’s consistent about search engine optimization practices is that they are always changing. The changes aren’t small either – they usually dramatically alter the landscape of SEO practices and marketing techniques whenever they do happen, although each change is for the benefit of web and organic search. Google actively tries to make …

The Egyptian digital marketing landscape is a vast, complex and highly competitive place. While it’s by no means the only player in the digital space in the Arab region, many still look to Egypt as an indicator of what’s coming next in the digital marketing industry in the whole MENA region. Below we’ve outlined a …

Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …

Personalized advertising requires marketers to look at each consumer individually, and determine the right message to present. This level of personalization is accomplished through programmatic buying, which is a fully automated approach to media acquisition. Retailers can create a specific audience of shoppers who have abandoned their carts and target them with content such as …

With 53% of marketers citing their biggest challenge as increasing customer acquisition and 48% face challenges with increasing leads, according to Ascend2’s recent Report, a great digital marketing campaign can both capture the imagination of an audience, drive engagement, and boost sales. Although there is a lot of inaccurate information and poorly executed digital marketing …

2019 ANA Masters of Marketing Week is unquestionably the biggest and best gathering of senior marketers in the country, and it’s a great opportunity to get informed and learn about the latest trends and recent best practices. In addition to the general session stage, ANA Masters of Marketing Week is bringing back the Masters Second …

Mistakes are not always as bad as they seem; they offer the chance to learn, grow, and adapt from scenarios that didn’t turn out as planned. They can, however, be quite costly to businesses and sometimes it is better to learn from others’ mistakes and avoid repeating them yourself. When it comes to digital marketing, …