Tag: Digital Marketing

There are a set of challenges that digital B2B or B2C marketers are facing. These challenges will change from brand to brand and person to person but undoubtedly exist within every organization. Customers nowadays are not just consumers they are also creators, developing content and ideas and encountering challenges. Creativity in marketing requires working with …

Want to Generate More, High-Quality Leads? Your own website is your powerful tool and an important channel in your demand generation process. Also, high-value content is the key. Content marketing generates three times the leads than paid search advertising, so it’s important to get it right. This eBook explains how you can optimize the website …

Marketing analytics involves the creation and the use of data that drives consumer insights and make decisions. It is a critical resource necessary for proficient and effective marketing. It is no surprise that marketing analytics and the better use of data to get the maximum conclusion of it continues to grow as one of the …

Welcome back to the second part of the “Track Like a Hawk” series. We’re gonna start this part with this situation… Imagine you’re sitting at your desk working on your own digital marketing campaign when the CEO passes and asks you what seems to be an innocent question: “How do we know if our digital …

We believe that any effective digital marketing campaign starts with setting the right digital marketing plan which starts in turn with digital marketing objectives. The objectives you decide on for your digital marketing campaign should te SMART (Specific, Measurable, Attainable, Relevant and Timely). When defining your digital marketing objectives, you need to think first about …

Marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals. The tactics section of the digital marketing strategies plan will describe how marketers will implement their strategies, and defines the channels and tools and tactics that will be used. It should define the goal to be achieved …

It’s not only the strong who survive the jungle but the well-prepared as well! The 9th edition of Australia’s most comprehensive report on B2B Marketing details the paths to follow – and avoid – this year. Keen to learn how? Well, the 2019 research report explores the B2B marketing practice in Australia, intentions and directions …

Content marketing is a marketing technique which involves creating and spreading contents valuable from the point of view of recipients of the content, aimed at drawing attention and thus engaging a community gathered around a particular target group, this content is what users want to read, learn about, watch or experience, from the perspective of …