Facebook is forever evolving. In Q2 2017, it grabbed 2.006 billion monthly users. Europe only owned 360 million monthly users, while daily active users there estimated 271 million users. There is also a question that social media marketers ask themselves all the time “What else are my fans and followers interested in?”. Keep an eye on …
Digital commerce is highly prevalent among the US and Chinese online adults. These two largest economies in the world have reached nearly full adoption of digital commerce among online adults. Gain a scope of the digital commerce landscape in the US and China through reading the following: Digital Commerce Landscape: 89% of Chinese & 84% …
It’s clear that 2017 will be a monumental one for mobile commerce in North America and Europe, Mobile isn’t just a channel, it’s a way of life. Retailers and brands that grasp this concept and align their strategies and investments accordingly. Via a sample of US enterprise e-commerce customers during Q1 2017, you’ll get The …
Despite the rise in online shopping, e-commerce still makes up a relatively small percentage of total retail spending. So, retailers need to evolve to continue to draw customers into their stores and to compete with the online retailers opening their own physical outlets. In a try to identify the consumers’ purchasing behavior, purchase drivers, and …
Digital retail businesses must leverage technology across the organization to upskill and create an agile workforce that can operate efficiently and drive fast innovation. Read the below points to find out how the 200 marketers surveyed making sense of the possibilities artificial intelligence is bringing, what channels are getting a makeover, and what challenges are …
The overall engagement of European consumers online is strong and they are willing and able to shop online both domestically and abroad. This points to tremendous growth potential for e-commerce in Europe. To gain insights into the state of e-commerce in over 20 countries across the European Economic Area (EEA), read the points below: 25% …
The US e-commerce market continues to grow at a slight rate year-over-year as consumers take advantage of various channels for online orders across product categories. According to the US Department of Commerce, the US e-commerce sales reached 8.4% of the total retail, which totaled $101 billion in Q3 2016.
Based on a global survey of more than 14,000 digital marketers and e-commerce professionals across EMEA, North American and Asia Pacific markets, these digital trends highlights some key challenges for businesses making the change, key insights from the research include: 46% of marketers surveyed said that digital permeates most of their marketing activities, up from …