Digital Marketing Researches & Reports

Masterindex 2017: Pan-European E-Commerce & New Payment Trends | Mastercard

E-Commerce & Retail | Europe

The overall engagement of European consumers online is strong and they are willing and able to shop online both domestically and abroad. This points to tremendous growth potential for e-commerce in Europe.

To gain insights into the state of e-commerce in over 20 countries across the European Economic Area (EEA), read the points below:

  • 25% of European internet users shop online once a week, over 60% shop online once a month, and 90% do so at least once a year.
  • Poland comes at the top of the daily use of online sites with a rate of 9% while the United Kingdom comes at the top of the weekly use of online sites with a rate of 41%.
  • Fraud and control are the main concerns preventing European consumers from paying online for over half of European online shoppers.
  • Clothing and footwear, tickets, electronics, and books are the most purchased products online in Europe.
  • 41% of European online buyers purchasing products online from abroad at least once a year with nearly 2 out of 3 European online buyers have bought cross-border at least once in their life.
  • In terms of payment methods, cards and online banking are the most used form of online payment from mobiles.
  • Almost one-half of European online shoppers use online banking payment when making purchases from a PC/laptop.
Masterindex 2017 Pan-European E-Commerce and New Payment Trends Mastercard

A Graph Shows The Top Countries That Use Online Sites Daily.


Financial Services

Mastercard (NYSE: MA), is a technology company in the global payments industry.  Mastercard's global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  The company products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.

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