The overall engagement of European consumers online is strong and they are willing and able to shop online both domestically and abroad. This points to tremendous growth potential for e-commerce in Europe.
To gain insights into the state of e-commerce in over 20 countries across the European Economic Area (EEA), read the points below:
- 25% of European internet users shop online once a week, over 60% shop online once a month, and 90% do so at least once a year.
- Poland comes at the top of the daily use of online sites with a rate of 9% while the United Kingdom comes at the top of the weekly use of online sites with a rate of 41%.
- Fraud and control are the main concerns preventing European consumers from paying online for over half of European online shoppers.
- Clothing and footwear, tickets, electronics, and books are the most purchased products online in Europe.
- 41% of European online buyers purchasing products online from abroad at least once a year with nearly 2 out of 3 European online buyers have bought cross-border at least once in their life.
- In terms of payment methods, cards and online banking are the most used form of online payment from mobiles.
- Almost one-half of European online shoppers use online banking payment when making purchases from a PC/laptop.
A Graph Shows The Top Countries That Use Online Sites Daily.