Mobile Commerce Insights Report – Q1 2017 | Mobify
E-Commerce & Retail|USA
It’s clear that 2017 will be a monumental one for mobile commerce in North America and Europe, Mobile isn’t just a channel, it’s a way of life. Retailers and brands that grasp this concept and align their strategies and investments accordingly.
Via a sample of US enterprise e-commerce customers during Q1 2017, you’ll get The below findings which shows that the mobile will drive more retail revenue than desktop for Black Friday 2017 – a reality that retailers can’t afford to ignore:
Offline sales were hit hard during recession years, but online sales continued to grow 16.2% per year, growth coming from the mobile device.
E-commerce revenue has doubled over the past 5 years.
Mobile revenue will overtake desktop revenue in the second half of 2017, just in time for the busiest shopping season of the year.
The product display page (PDP) is visited in 3.7x more sessions by the rate of 33%, than the homepage by the rate of 17.25%.
57% of sessions drop off from cart to check out at the rate of 2.08%.
34% of sessions drop off from checkout to conversion at the rate of 1.37%.
Web push is a very effective channel for reaching and engaging mobile customers. With the majority of online traffic coming from mobile, web push should be used as a tool to turn traffic into revenue and increase repeat customers.
7x more people will open and click your web push message.
Subscribers typically return twice per quarter via web push notifications.
Mobify is a mobile shopping platform that helps enterprise retailers create shopping experiences across every mobile touchpoint. Mobify is a global technology company headquartered in Vancouver, British Columbia, Canada with an office in London, and a network of partners worldwide.