Digital Marketing Researches & Reports

2017 Digital Trends Report | Adobe

Digital Marketing | Global

Based on a global survey of more than 14,000 digital marketers and e-commerce professionals across EMEA, North American and Asia Pacific markets,

these digital trends highlights some key challenges for businesses making the change, key insights from the research include:

  • 46% of marketers surveyed said that digital permeates most of their marketing activities, up from 42% in 2016.
  • 29% of marketers surveyed said they will seek to differentiate themselves from competitors by making customers experience on their properties easy, fun, and valuable, compared to 31% in 2016.
  • 17% of marketers supposed that optimizing the customer experience is their biggest opportunity in 2016, followed by social marketing and creating compelling content for digital experiences, while 22% of marketers said optimizing the customer experience will be their most important opportunity in 2017.
  • More than half of the marketers surveyed assume that their company’s budget plans for social media marketing, content marketing, and personalization as the top three priorities in 2017.
  • Social media engagement, content marketing, targeting, and personalization are the top three digital-related priorities for their organization in 2017.
  • 26% of client-side marketers feeling excited about the prospect of engaging audiences through virtual or augmented reality, 25% excited about connected devices and the Internet of Things (IoT) and 23% anticipating the utilization of artificial intelligence and bots to drive campaigns and experiences in 2017.
2017 Digital Trends Report-Adobe

                              A Graph Shows The Digital Permeates of Marketers’ Organizations Marketing Activities, 2017.

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.


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